Over the past years, Ruinart has been a proud partner of Amsterdam Art. This year's collaboration creates a new dialogue, where we bring our love for art together.
Ruinart expresses its commitment to art by commissioning works by well-known artists. The first collaboration dates back to 1896, when Alphonse Mucha created a piece which was used as official advertising. This was the first time in history that a champagne house had used art as a way to express its values.
Each year, artists are given carte blanche to create their vision of the company and share its heritage, history, expertise, and cuvées. Ruinart is the proud partner of over thirty international art fairs and other events, providing a showcase for these unique collaborations year after year.
Ruinart’s relationship with art has led to the creation of eight new and fascinating images by Liu Bolin during his residency at Maison Ruinart in Reims. By camouflaging the human form against each background, the artist shifts the focus onto the techniques and skill that go into the making of champagne. Making people invisible reveals the hidden imprint of human labour and highlights Ruinart’s close relationship with nature.
#Ruinart #RevealTheInvisible #LiuBolin