Act! Cut! Play! is a new interdisciplinary talent development project that has the ambition to lift the quality of fashion films to a higher level. Three teams existing of a designer, theatre maker, and filmmaker from either the Netherlands or Flanders, and are challenged to work together to investigate the possibilities and boundaries of their disciplines and the provided ‘format’ of the fashion film. With the incorporation of a theatre maker, the three teams are challenged to make the narrative an important element within the films. In December these three films will premiere, and will then be shown in the international fashion-theatre-, film- and art world. Act! Cut! Play! is an initiative of FASHIONCLASH, Flemish Arts Centre De Brakke Grond and MoMu – ModeMuseum Provincie Antwerpen.
These three interdisciplinary teams collaborate on the development of three short fashion films from start to end. Previously, fashion films were mostly used by brands as a moving lookbook for their new collections. Over the course of the last years the fashion film has been on the rise: fashion film festivals are popping up across the globe. The films are becoming more innovative and visually striking, but what stands out is that in both national as well as international fashion films the narrative is under developed, and subordinate to its visual qualities. This is precisely what makes this an excellent opportunity to combine fashion, theatre and film and mold it into the right shape.
Première & Presentation
On December 16th the three films will premiere at Lumière Cinema in Maastricht. After this the Act! Cut! Play! films will travel all over the globe starting from Amsterdam at Mercedes-Benz Fashion Week (26 – 29 January 2017 in De Brakke Grond, 28 January 2017 in de Westerunie), Antwerp (February 2017), Cinedans (16 -20 March 2017), FASHIONCLASH Festival (29 June – 2 July 2017) and several other stages including international fashion film festivals.
SchuellerDeWaal (fashion designers (Philipp Schueller en Rens de Waal)
Jelena Kostić (choreographer)
studio dennis vanderbroeck (performer)
Leen Michiels (film maker, MosoTheCat)
Daniel van Hauten (filmmaker, Wedovoodoo.Tv)
Suze Milius (theatre maker, House Crying Yellow Tears)